Thought Leadership
UX Strategy and research
Cross-disciplinary innovation
Digital behavior
User motivations, wants & needs
Design Thinking
Consumer experiences
New product strategy
Research Experience
User advocate
Vendor management and communications
Research objective(s), purpose & goals
Identification of methods
Success criteria and metrics
User profiles
Expectations and assumptions
Deliverables and timing
Mentorship & education in research methodologies
Recruitment identification
Interview facilitation
Distillation of research outcomes
Communication strategy & insights story
Actionable recommendations to a diverse range of disciplines
Customer insights owner
User advocate
Presentation designer & infographics
Lean UX
Documentation
List of Applied Methods
Experimental design
Flexible user testing
Field studies - IHUTs, customer visits, direct observation, ethnographic research, contextual inquiry
Interviews
Diary/Camera studies
Usability studies & review
Surveys online & paper
Focus groups
Customer feedback
Personas & Archetypes
Card sorting
Baseline & benchmark testing
Participatory Design
Prototype - paper, lo-fi and hi-fi
Customer journey & experience mapping
Concept testing
Data analysis
Screeners / Participant selection
Secondary (desk) research
Competitive & comparative research
SWOT analysis
Data Scientist collaborative planning, strategy and analysis
Prototype real-time analytics
In-market analytics analysis
Hardware testing
Technologies
Apps (Android/iOS)
Websites
Smart devices
Research sciences (AI, VUI, gestural interactions)
IoT / BLE
Software
Product sensor feedback
Industries
Consumer experiences
Consumer health products
Domestic home products
Urban planning
Architecture & workplace environments
Cyber security
Manufacturing
Marketing
Think tanks
Education
Contributor to…
Agile process
Scrum process
Lean Start-up
Hack-a-thons
Proposals
Design-build project delivery
International research
Story mapping
Workshops